Self-matting Polyurethane Dispersion with outstanding anti-scratch and touching performance has emerged as an advanced solution for high-performance coatings on film and paper substrates. This specialized Polyurethane Dispersion is engineered to provide exceptional anti-scratch resistance, soft-touch feel, and strong adhesion to various film materials such as PVC and BOPP, while also exhibiting excellent anti-blocking properties. As a solvent-free, self-matting Polyurethane Dispersion, it eliminates the need for external matting agents and meets stringent requirements for surface aesthetics, durability, and processing convenience. Moreover, this Polyurethane Dispersion offers a sustainable alternative for flexible packaging, label, and decorative coating applications, with the option to incorporate crosslinkers for further enhanced mechanical and chemical resistance.